Front Page News – A Refreshing Perception

Perceptions featured on the front page of The New Homes Plus in The West Australian discussing what we call ‘The Perceptions Difference‘ and the five common principles that drive us to build the best looking house in the street inside and out – yours.

Read the full article below:


After 36 years of building luxury two-storey and single- storey homes in Perth, Perceptions is introducing a refreshed look that showcases its vast experience, quality workmanship and renowned service.

Since its inception in 1982, Perceptions has forged a reputation as a team of dedicated craftsmen with a simple down- to-earth, customer philosophy known as ‘the Perceptions difference’.

“When we talk about the Perceptions difference and our common principles, we want this to lead how the market views Perceptions and all the value-adds we can bring to them,” Perceptions Executive General Manager Troy Gorton said.

With a proud heritage spanning more than three decades, the Perceptions team has learnt not one project and not one client are ever the same, but all are equally important.

That’s why Perceptions approaches every new home as a custom build and invites each client to sit down with a building and design consultant to work out the specific design that will suit their individual vision, values and lifestyle.

Even if you want to demolish and build on your current lot, the Perceptions custom build process is the perfect way to upgrade to your dream home whilst staying in the suburb you love.

“The custom build process is something Perceptions really sets its brand foundations on,” Mr Gorton said. “Having 36 years of building experience under our belt has allowed us to be more creative with what we can do on a floor plan and bring our clients’ design vision to life.”

The Perceptions custom build process goes beyond the layout of your floor plan, according to Mr Gorton. Every client receives a complimentary one-on-one interior design consultation to ensure the selection of external and internal colour schemes, floor coverings and finishes reflect their unique style.

It’s all part of Perceptions’ attention to detail, which extends to its range of luxury inclusions that offer premium fixtures and fittings as standard in every home.

This commitment to quality is also demonstrated by the brands Perceptions partners with, including Smeg, Caroma and Essastone.

The Perceptions team can quickly and easily source top-quality products and materials because the company is backed by the strength of BGC, one of Australia’s largest building companies.

From start to finish, Perceptions will go out of its way to make building your new home an exciting and smooth experience, according to Mr Gorton.

Quality workmanship is paramount and everything is checked and double-checked by a senior site supervisor to ensure superior quality control.

“Our quality workmanship can be seen in all our completed homes,” he said.

“We aim to bring everyone that little bit of wow factor – whatever that means to each client. It can be a grand kitchen, a statement entry and void, a firepit outdoors or simply making the elevation something everyone goes ‘wow’ at when they walk down the street.”

During the past 36 years, lifestyles in Western Australia have changed dramatically and Perceptions has continually evolved its innovative homes to cater for today’s modern way of living, with on-trend designs, clever floor plans and striking wow factors.

This can be seen across Perceptions’ growing display home program. While other builders are selling off their display homes, Perceptions is doubling its number of displays to showcase its commitment to building quality, affordable luxury homes.

“With our display homes, we don’t just want to showcase the quality of our construction and floor plans, but from a design perspective and interior design, Perceptions does think of everything and we are the people you should be talking to and drawing inspiration from to build your next home,” Mr Gorton said.

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